The Internet represents a completely new and profitable way to do business, provided that all the requirements needed are met. For example, regarding a website, it is illegal to discriminate people with disabilities; a company may be sued for it.
The Internet is a parallel online world where all the resources are not fully exploited and where consumers may gain advantages. Here, companies may increase their profits further and users may find the desired product or service easily without the hassle of shopping around.
The advantages of using the Internet in doing business are:
- Global reach: transactions may be conducted across geographic boundaries.
- Speed and flexibility: the Internet is available 24/7, therefore, buyers can conduct business when it is more convenient to them.
- Low cost transactions.
- Interactivity: the Internet allows a two-way dialogue to be established.
- Availability of more information: it is much easier and quicker to find information through the Internet.
The main disadvantages are the following: - Anonymity: traditional brand virtues (trust, loyalty and reputation) are far more difficult to convey in a virtual environment. Moreover, the question of security is ever preset. It is fundamental that the website is perceived as extremely secure.
- Sensory limitation: a product cannot be touched, tasted and experienced.
In conclusion, I would say that the Internet, with all its advantages, is the future where consumer can shop the world.
