Built the perfect website

In order to turn browsers into buyers the website has to be build in the most effective way as possible.

Before creating a website the company has to know perfectly its consumers and it has to clearly determine its objectives.



The main objectives of a company's website may be:

• to sell products (e-tailing) or services


• to provide free services (gmail)


• to provide information about the company, its products and services


• to support distribution channel members (links for suppliers, customers, partners, etc...)


• to create a platform for virtual community (facebook)

Any website designer has to bear in mind that users or potential ones arrive at the site with:

• a short attention spam


• a task in mind or an information need


• want accomplish this by scanning not reading, unless s/he has found the information needed


• previous experience of other websites


• possibly limited connection speed