Google

The founders of Google, the worldwide known and the most used search engine, built their fortune on web advertising.

Google offers different types of web advertising:

• A company may pay per key words.


• A company may pay per click.


• The cost of ads depends on which order the company wishes to appear (fist page, first few lines on the first page, etc…).


• The ads on the right side of the Google web page are more expensive than the others.

The pay per click Google revenue model has raised some concerns among the online advertisers which are afraid that someone deliberately clicks on the ads in order to generate more income.
The threat of being deceived has been tackled by the Google staff thanks to the introduction of a software that can determine click fraud.

The Google staff is always looking for new ways that will increase their profits. The latest revenue models introduced are:

• Google earth where a costumer can find businesses (Starbucks, for example).


• The possibility to download videos after a payment has been made.


• The consultation of books which is not free of charge.

Even if some people consider this search engine a threat for their businesses and others are concerned about the way it collects and stores information in order to find out ways to become even more innovative and to please its users, Google has become a global brand impossible to ignore.